Privacy Policy
Lake Effect AI LLC · Effective October 19, 2026
Lake Effect AI LLC ("Lake Effect AI", "we", "us") is an automation consultancy based in Buffalo, New York. This policy explains what information we collect when you contact us or use our services, how we use it, and who it is and is not shared with.
The short version. We collect only what you give us and what we need to reply to you. We do not sell your information. No mobile information is shared with third parties or affiliates for marketing or promotional purposes. We do not buy, rent, or import contact lists.
Text messaging (SMS)
This section covers the Lake Effect AI Customer Messaging program specifically. Full terms are on our SMS Terms page, and you can sign up or review the consent wording on our SMS Opt-In page.
- Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. No mobile information is sold, rented, or traded under any circumstances.
- Mobile opt-in data and consent records are never shared with third parties for their own purposes. They are used only to operate the messaging program described here.
- Message frequency varies. You receive one automated message if we miss your call, and otherwise only replies to messages you send us. We do not send recurring marketing or promotional messages.
- Message and data rates may apply. Lake Effect AI does not charge you for these messages; your mobile carrier's standard rates apply.
- You can stop messages at any time by replying STOP, or get support by replying HELP.
1. Information we collect
| Category | What it includes | Where it comes from |
|---|---|---|
| Contact details | Your name, business name, email address, mobile or business phone number | Forms on this site; messages and calls you send us |
| Message content | The text of emails, text messages, voicemails and form submissions you send us | You |
| Call and message metadata | Phone number, date and time, call duration, carrier-assigned message and call identifiers | Our telephony provider, automatically |
| Consent records | Whether you consented to text messages, the exact wording you agreed to, the page you agreed on, and the timestamp | Our opt-in form |
| Client project data | Business documents and records you provide so we can build and run your automations | You, under a signed agreement |
We do not use cookies for advertising, and we do not run third-party advertising or analytics trackers on this site.
2. How we use it
- To reply to your question, call, or form submission.
- To send the text messages you consented to, as described in our SMS Terms.
- To prepare quotes and proposals you have asked for.
- To build, operate, and support automations for clients under contract.
- To keep records showing when and how consent was given, which we are required to retain.
We do not use your information to make automated decisions about you, and we do not profile you for advertising.
3. Who we share it with
We do not sell your personal information, and we do not share it with third parties or affiliates for their own marketing or promotional purposes. This includes your mobile number and your SMS consent.
We do use a small number of service providers who process data on our behalf, under contract, and only as needed to deliver the service you asked for:
| Provider | Why |
|---|---|
| Twilio | Sending and receiving calls and text messages |
| Google (Workspace, Gmail, Sheets) | Email and record keeping |
| Anthropic | Drafting replies and summarising messages. We use the commercial Claude API, under which your data is not used to train models and is deleted within 30 days. |
| Cloudflare and Railway | Website hosting and automation hosting |
We may also disclose information if required by law, or to protect our legal rights. If our business is ever sold or merged, we will tell you before your information becomes subject to a different policy.
4. How long we keep it
We keep enquiry correspondence for up to two years so we can pick up a conversation where it left off. Consent records are kept for at least four years after you opt out, because messaging regulations require us to be able to show that consent existed. Client project data is kept for the life of the engagement and for seven years afterwards where records retention requires it. You can ask us to delete anything we are not legally required to keep.
5. Your choices
- Stop text messages: reply STOP to any message, or email us.
- See what we hold: email us and we will tell you.
- Correct or delete it: email us and we will update or delete it, except where we must keep a consent record.
6. Security
Credentials for the systems that hold your data are stored in managed credential stores, never in source code or shared documents, and access is limited to the owner of the business. No system is perfectly secure, but we keep the number of places your data lives deliberately small.
7. Children
Our services are for businesses. We do not knowingly collect information from anyone under 16. If you believe we have, email us and we will delete it.
8. Changes
If we change this policy we will update the effective date above. Material changes affecting the text messaging program will also be reflected in our SMS Terms.
9. Contact
Lake Effect AI LLC
Buffalo, New York
Email: steve@lakeeffectai.com
Phone: (716) 303-4652